Bio: Drew Blais is an eCommerce growth leader and Director of Strategy & Growth at The B2B eCommerce Agency, where he helps B2B brands scale revenue sustainably and with clarity. His experience spans performance marketing, brand strategy, creative direction, and UX optimization, he brings a rare full-spectrum perspective to the brands he serves — one built from years of doing the work across every channel before leading the strategy behind it. In his role, Drew oversees growth strategy for a portfolio of brands generating $20M to $500M in annual revenue, partnering with teams and C-suite leaders to align priorities, improve customer experience, and drive measurable outcomes.

Bio: Ethan Giffin is a trusted advisor to mid-market manufacturers and distributors navigating digital modernization. He is the author of Closing the Digital Revenue Gap: 10 Revenue Blind Spots That Are Costing You More Than You Think, a practical guide that exposes the hidden costs buried inside manual workflows, disconnected systems, and adoption failures. As Founder and CEO of The B2B eCommerce Agency, Ethan has guided companies through complex eCommerce and systems transformations in the era of Industry 4.0. An international speaker and host of the B2B eCommerce Summit, Ethan convenes executive leaders shaping the future of B2B commerce — and equips them to close the digital revenue gap before it quietly limits scale.