The B2B eCommerce Agency Save Your Team’s Seats
NOV
19
The B2B eCommerce Workshop Thursday · 8:30 a.m.–12:00 p.m. · Baltimore, MD

Leave with your team’s B2B eCommerce plan,
in one morning.

Score where your online ordering stands, see where AI fits, and agree on your next move, before you spend a dollar.

Save Your Team’s Seats → Free ($495 value) · Only 12 companies

Hosted by Ethan Giffin, author of Closing the Digital Revenue Gap
Rated 5 stars on Amazon

Why now

2 in 3 B2B buyers would rather order on their own than call a rep.

Your customers already order this way everywhere else. The question is how long they’ll wait for you. Source: Gartner

This morning is for you if…

  • A big customer asked to order online
  • You launched a portal nobody uses
  • Leadership is asking about AI
  • You know you’re behind

Built for mid-market manufacturers and distributors, in plain English. No jargon, no pitch.

You’ll walk out with three things

01

Your score

Find your stage of online ordering, scored live in the room.

02

Your next move

One realistic first step, in the right order, before you spend.

03

A team that agrees

Everyone scores together and leaves aligned on the plan.

The morning, hour by hour

  1. 8:30 Breakfast and introductions
  2. 9:00 LearnHow B2B online ordering actually works What buyers expect, and what it takes behind the scenes, in plain English.
  3. 9:45 ScoreKnow your stage Score your company live on the six-stage maturity model, with your team.
  4. 10:30 Break
  5. 10:45 LearnWhere AI fits, and what has to be true first What AI can do for B2B ordering today, and why the foundation comes first.
  6. 11:15 PlanSequence the fix Choose your one realistic next move, together.
  7. 11:50 Wrap-up
Save Your Team’s Seats →
Ethan Giffin speaking to a room

Your hosts

Ethan Giffin
Ethan GiffinFounder and CEO · Author, Closing the Digital Revenue GapNearly 20 years building eCommerce for manufacturers and distributors. He speaks internationally on why digital projects succeed or stall.
Drew Blais
Drew BlaisDirector of Strategy, The B2B eCommerce AgencyMore than a decade leading growth strategy for companies from $20M to $500M, helping B2B teams align leadership, remove friction from how customers buy, and drive measurable results.
“One of the biggest ways The B2B eCommerce Agency helped was getting our team on the same page around what we were building and why it mattered.”
Tom Senkevich, TPC Wire & Cable

Where and when

WhenThursday, November 19, 2026
8:30 a.m. to 12:00 p.m.
VenueGroove Workspace and Studio
2 Village Square, Baltimore, MD
Traveling?Your hotel at the venue is on us.
The workshop room

Save your team’s seats.
Only 12 companies.

Everything you get

  • Breakfast and coffee
  • Your hotel, if you’re traveling
  • Working time with Ethan and Drew
  • A room of 12 companies, not a crowd
  • A signed copy of Closing the Digital Revenue GapBonus
  • Your full Scorecard report, sent afterwardBonus
  • A free 30-minute Blind Spot ReviewBonus

Our promise: leave with your stage, next move and an aligned team, or we’ll work with you one-on-one until you do.

The B2B eCommerce Workshop Thu, Nov 19 · 8:30 a.m.–12:00 p.m. · Baltimore
$495Free

Can’t make it? Book a free Blind Spot Review instead.

Common questions

Is this a sales pitch?

No. It’s a working morning. You’ll score your own company and leave with your own plan. No slides about our services, no demo.

Is it worth a morning away from the office?

You’re done by noon, and you leave with your stage, your next move and your team aligned, plus a signed book and your Scorecard report. If you don’t leave with a plan, we’ll work with you one-on-one until you do.

Will this be too basic for us?

It’s built for manufacturers and distributors at any stage. The scoring shows exactly where you are, so the plan you leave with fits your situation, whether you’re starting out or fixing a portal that stalled.

I’m not local. Is travel covered?

Your hotel is covered for out-of-town attendees, at the venue. You’d cover your own travel to Baltimore.

Do I need to bring my team?

It works best with two or three people who’d own the decision, for example someone from marketing or eCommerce, IT, and sales or operations. Coming on your own is fine, too.

Ready? Save your team’s seats →